Frozen Dessert Industry & Machine Articles

Finding quality information about soft serve ice cream machines is difficult, especially when you are just starting out. This post will answer many FAQ's when deciding whether to buy a soft serve ice cream machine and which one is best for your shop. Before exploring the different machine options, consider the following: What type of product you want to sell What technology or controls over the product you need How much space you have to work with in your restaurant or venue What is your projected sales/demand  Ice Cream Machine Options: 1. Air Cooled vs Water Cooled One of the benefits of an...

 In this segment of Scoop School, Mr. C talks about the use of other industries' flavor extracts to boost the flavor of ice cream. In this video, he uses the extract Liquid Smoke to create a Campfire & S'mores flavored ice cream.  Mr. C talks about the use of extracts in ice cream recipes and how you wouldn't want to use too much. Your extract should never be the base or the main taste in the batch. In a 4-gallon batch of base Mr. C only added about 2 tbsp of extract to heighten the flavor. Extracts are very dense...

  When an entrepreneur starts planning for their frozen yogurt shop's success, there are many factors to consider. Such as raising capital, location, promotion, ensuring quality service, & machinery/equipment. While all of these aspects are important, some mistakes are easier to correct than others. One of the most important areas to avoid mistakes in is that of industrial ice cream and frozen yogurt machinery & equipment. New & seasoned buyers alike should ask questions about pricing, self or full service, electrical requirements, minimum clearance, serving volume, total costs over its lifespan, & technical aspects of machines. We recommend people do their...

Do customers really want to see how their ice cream is made? Yes! They do. Mr. C of scoop school suggests giving your customers access to the ice cream making process especially if you have the ease of using batch freezers. The process is very fun for customers and people love to see where their food comes from. If your business is not in a position to give customers access to this sight, there are other alternatives. Mr. C suggests using a live stream that can portray the ice cream making process, as well as having content videos on a...

Building brand equity can be as simple as a straw. Scoop School gives us the rundown on how to build brand equity with your business' inventory.  Brand equity is conveying a consistent and concise message to your customers through logos, branding, and/or merchandising. This message encourages your customer to identify with your brand in unmarked objects. For example, we all have come to love Baskin-Robbins ice cream, but there's a reason we can't see pink straws without thinking of them first. This is because Baskin-Robbins has built a reinforced message with their pink straws and matching spoons to remind their...