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Frozen Dessert Industry & Machine Articles — ice cream shop

Scoop School: The Novelty of Ice Cream Windows

Posted by Destini Miller on

Do customers really want to see how their ice cream is made? Yes! They do. Mr. C of scoop school suggests giving your customers access to the ice cream making process especially if you have the ease of using batch freezers. The process is very fun for customers and people love to see where their food comes from. If your business is not in a position to give customers access to this sight, there are other alternatives. Mr. C suggests using a live stream that can portray the ice cream making process, as well as having content videos on a...

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Scoop School: Building Brand Equity

Posted by Destini Miller on

Building brand equity can be as simple as a straw. Scoop School gives us the rundown on how to build brand equity with your business' inventory.  Brand equity is conveying a consistent and concise message to your customers through logos, branding, and/or merchandising. This message encourages your customer to identify with your brand in unmarked objects. For example, we all have come to love Baskin-Robbins ice cream, but there's a reason we can't see pink straws without thinking of them first. This is because Baskin-Robbins has built a reinforced message with their pink straws and matching spoons to remind their...

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Scoop School: Proprietary "cRaZy" Menu Products

Posted by Destini Miller on

 Scoop School gives us tips on putting nontraditional items on your ice cream menu. Your menu board should be as simplistic as possible. You don't want to draw customers in just to make them read! 👎 With that being said, you don't want too many words. And with nontraditional menu items, you'll need to explain to your customer what it is. If your menu is composed of a bunch of random ice cream puns to create your menu, you may find your customers are more confused than intrigued.  This is because without some sort of picture or paragraph for reference,...

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Vanilla Extract or Artificial Vanilla?

Posted by Joe Kearns on

Thank you to Singing Dog Vanilla for this incredible information. Do you know the difference between Mexican vanilla, pure vanilla extract, artificial vanilla flavor or other vanilla options available?  If you use vanilla in your business, you’ve probably researched available vanilla products but found it difficult to determine if you are comparing similar items.  This short tutorial will help you evaluate vanilla extract differences of various products.     Pure Vanilla Extract Pure Vanilla Extract (Ingredients: Water; Alcohol; Vanilla Bean Extractives) Vanilla Extract is defined by the FDA in CFR 21, part 169. It must be extracted from no less...

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Scoop School: Preventative Maintenance ❄

Posted by Destini Miller on

 In this segment of Scoop School we get some insight on how to prevent weathering from damaging our machines during an off season.  In the colder months, your ice cream sales may see a slight decrease. You don't want your used ice cream machines or your batch freezers to experience maintenance issue from simple overlooked things such as standing water. Standing water in the machine can freeze during your winter season, especially if they're not being actively used. Scoop School suggests getting in contact with your manufacturer at the beginning of the winter season, and at the end of the...

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