Frozen Dessert Industry & Machine Articles

Cups can really make or break your ice cream business. How so? Scoop School gives us the 4-1-1 on how to maximize the use of our industry cups. For starters, there's many different TYPES of cups out there in the cup supply industry; but don't get too overwhelmed. All cups have an equal level of pros and cons, so it would be best to choose the cups you feel would market your product the best. Clear plastic cups are the most popular in the ice cream industry. Plastic cups allow your customers to see the vibrant colors and unique layering...

 In this segment of Scoop School, Mr. C talks about the use of other industries' flavor extracts to boost the flavor of ice cream. In this video, he uses the extract Liquid Smoke to create a Campfire & S'mores flavored ice cream.  Mr. C talks about the use of extracts in ice cream recipes and how you wouldn't want to use too much. Your extract should never be the base or the main taste in the batch. In a 4-gallon batch of base Mr. C only added about 2 tbsp of extract to heighten the flavor. Extracts are very dense...

Do customers really want to see how their ice cream is made? Yes! They do. Mr. C of scoop school suggests giving your customers access to the ice cream making process especially if you have the ease of using batch freezers. The process is very fun for customers and people love to see where their food comes from. If your business is not in a position to give customers access to this sight, there are other alternatives. Mr. C suggests using a live stream that can portray the ice cream making process, as well as having content videos on a...

Building brand equity can be as simple as a straw. Scoop School gives us the rundown on how to build brand equity with your business' inventory.  Brand equity is conveying a consistent and concise message to your customers through logos, branding, and/or merchandising. This message encourages your customer to identify with your brand in unmarked objects. For example, we all have come to love Baskin-Robbins ice cream, but there's a reason we can't see pink straws without thinking of them first. This is because Baskin-Robbins has built a reinforced message with their pink straws and matching spoons to remind their...

Mr. C of Scoop School demonstrates how to make the best pumpkin pie ice cream at your ice cream shop/cafe.  Ingredients: 2.5 gal. 12% Frozen Custard Mix 2 oz. Pure Vanilla Extract 28 oz. Pumpkin Puree 1.8 oz Pumpkin Pie Spice  . Recipe: In a large mixing bowl, combine custard mix, vanilla extract, pumpkin puree, and pumpkin spice.  Mix generously. Run your mixture through your frozen custard machine (or you can use a batch freezer for a much denser product!) Layer with crushed graham crackers.  ... Your final product will be heavenly hard ice cream that'll sell well after Thanksgiving.🦃...