Hurricane BTW & Our Experience On Opening Day
When we first walked into Hurricane BTW our initial reaction was: This. Is. Awesome. Never before had we seen a casual restaurant serving burgers, tacos, wings, and shakes in a venue that can only be described as a cross between a Buffalo Wild Wings and a Ron Jon Surf Shop straight out of Miami's Wynwood art district.
Placing The Taylor 430 At The Center
Upon walking in we notice the particular set up of the store. At the center extending towards the left wall is the cash register with the Taylor 430 frozen drink machine at the very center of where the wait staff operates, with a wide opening through the kitchen wall so customers can observe the food being prepared (particularly the creamy milkshakes being made).
We thought this set up was particularly interesting because since the opening was recent, customers might not have the best idea of what the food looks like, its aroma, or even the consistency & texture. This allows people to observe the cooking & preparation process of the food so they have a clearer idea of what to order and since the Taylor 430 is at the center point, it encourages people to order a milkshake when they might have not originally planned to get one.
This is a simple yet effective way to increase sales of items that have very high-profit margins.
Milkshake Profit Margins
We know that venues like B.T.W. like to use premium quality milkshake ingredients so their total cost per can be estimated at about $1. If each milkshake is sold at $4 and there are 50 milkshakes sold in one day, then you're profits are an extra $150 per day.
For a more in-depth analysis of the profits in frozen desserts check out these two articles:
What Machines Do We Recommend To Venues Like BTW?
We recommend the following machines because: 1) they are very easy to disassemble, clean, & reassemble 2) Relatively inexpensive machine/parts & easy to find parts on the market 3) Reliability of the brand due to how the machine is manufactured & how all frozen dessert machine technicians have experience fixing Taylor company machines (this makes it easy to find a technician in your area if you ever need one).
A Small Thank You...
We wanted to take a moment to thank Jack Gandolfo (Owner) & Nick Montanaro for inviting us out on opening day to witness such a beautiful venue flourish with a sea of eager customers coming into the store to order such fantastic food.
If anyone is ever in Gainesville, Florida and curious for a casual eat with an exotic spin on classic recipes, we recommend you stop by their restaurant. Feel free to even ask them about how the machine's helping their business and complementing their menu... it just might encourage you to start researching a frozen dessert opportunity for your business.
If Any Questions, Call Us: (352) 262-9627
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