When vamping up your ice cream bar, the most important thing to your customers is variety. In this segment of Scoop School, Mr. C addresses the 3 types of ice cream you're going to want to have available to increase sales.
Your lineup of ice cream flavors is going to play a vital role in how many customers you draw in.
Signature products= these products are the original flavors you're known for. These flavors set the bar. This isn't to say they're the flavors no one has ever heard of-- but rather the flavor your store is known for making the best. This could mean your signature Gelato flavor is pistachio. This lets your customers know you make a mean Pistachio Gelato, and that your other flavors are likely just as good.
Traditional/Original products= these products are your original spin on a classic. Your customers will be heartened to discover your shop adds a twist to their traditional chocolate ice cream. By adding a few extra ingredients you can give your shop originality and boost customer morale.
Hook products= this flavor (typically only one) is the one that only comes around every so often. These flavors are usually spontaneous and/or collaborate with the current season. For example, Mr. C sold a cucumber flavored ice cream during National Cucumber Month. This tactic will bring customers in to try your new flavor they've never experienced in ice cream. After sampling the flavor, this could lead to a possible sale or the sale of another item listed. Either way, it brings in business.
Dazzle your customers with variety! (It's what they're looking for anyway).
Special thanks to Scoop School for the lesson provided.
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