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Case Study: Casual/Fast Food Venue Hurricane BTW
Posted on Mar 08, 2018
Hurricane BTW & Our Experience On Opening Day
When we first walked into Hurricane BTW our initial reaction was: This. Is. Awesome. Never before had we seen a casual restaurant serving burgers, tacos, wings, and shakes in a venue that can only be described as a cross between a Buffalo Wild Wings and a Ron Jon Surf Shop straight out of Miami’s Wynwood art district.
Placing The Taylor 430 At The Center
Upon walking in we notice the particular set up of the store. At the center extending towards the left wall is the cash register with the Taylor 430 frozen drink machine at the very center of where the wait staff operates, with a wide opening through the kitchen wall so customers can observe the food being prepared (particularly the creamy milkshakes being made).
We thought this set up was particularly interesting because since the opening was recent, customers might not have the best idea of what the food looks like, its aroma, or even the consistency & texture. This allows people to observe the cooking & preparation process of the food so they have a clearer idea of what to order and since the Taylor 430 is at the center point, it encourages people to order a milkshake when they might have not originally planned to get one.
This is a simple yet effective way to increase sales of items that have very high profit margins.
Maximizing Profits with Premium Milkshakes
Maximizing Profits with Premium Milkshakes
Venues like Hurricane B.T.W. prioritize using premium-quality milkshake ingredients, with an estimated total cost of about $1 per milkshake. Selling each milkshake at $4 and moving 50 milkshakes a day can result in an impressive additional profit of $150 daily!
For a deeper dive into profit strategies in the frozen dessert industry, check out these articles:
The Profit in Ice Cream
How to Increase Your Profits by Selling Frozen Lemonade
What Machines Do We Recommend To Venues Like BTW?
We recommend these machines because they are straightforward to disassemble, clean, and reassemble, making maintenance manageable. They are also relatively inexpensive, with affordable replacement parts that are widely available on the market. Additionally, Taylor machines are known for their reliability due to their high-quality manufacturing. Most frozen dessert machine technicians have extensive experience with Taylor equipment, ensuring that finding a qualified technician in your area is straightforward if you ever need assistance.
Taylor 430
Ideal for small venues, the Taylor 430 offers the lowest production volume among the three models but stands out with its quick freezing time—new product freezes in just 8-10 minutes. Perfect for businesses with lighter traffic or smaller menus.
Taylor 340
Designed for medium-volume venues, the Taylor 340 provides a balanced solution with larger freezing cylinders and hoppers compared to the 430. It’s a reliable choice for those looking to serve a steady flow of frozen beverages efficiently.
Taylor 342
Built for high-volume sales, the Taylor 342 delivers double the capacity of the Taylor 340, making it a great choice for busy venues. Here’s a pro tip: Use both freezing cylinders to prepare a basic margarita or frozen drink base, and set up pumps with flavoring next to the machine. This lets you quickly customize drinks without waiting for fresh product to freeze, maximizing efficiency and customer satisfaction.
A Small Thank You…
We wanted to take a moment to thank Jack Gandolfo (Owner) & Nick Montanaro for inviting us out on opening day to witness such a beautiful venue flourish with a sea of eager customers coming into the store to order such fantastic food.
If anyone is ever in Gainesville, Florida and curious for a casual eat with an exotic spin on classic recipes, we recommend you stop by their restaurant. Feel free to even ask them about how the machine’s helping their business and complementing their menu… it just might encourage you to start researching a frozen dessert opportunity for your business.
If Any Questions, Call Us: (352) 888-1107
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Thinking of Starting a Frozen Dessert Venue?
At Slices Concession, we offer a variety of soft-serve and frozen yogurt machines to suit your needs, from low-volume countertop models to full-sized floor machines for your grand opening. As the nation’s #1 distributor of refurbished ice cream and frozen drink machines, we feature trusted brands like Taylor, Electro Freeze, Stoelting, and Carpigiani.
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